Green consciousness is a new mindset manifesting within the citizens of earth. Carbon footprint reduction is one of the most important aspects of stopping the global warming juggernaut plaguing planet earth resulting in the speeding up of climate change.
“Earth Hour”, the brainchild of both the worldwide fund for nature (WWF) and an individual by the name of Andy Ridley, was a concept that started in Sydney, Australia in 2007 in which 2.2 million individuals and approximately 2000 businesses switched off their lights for 60 minutes to take a stand against climate change.
Two years later this concept ballooned into a worldwide movement that witnessed over 4000 cities in 88 countries switch off their lights in unison, cementing ‘Earth Hour’ as the world’s largest global climate change initiative.
Eskom says turning off the lights for an hour in South Africa would reduce carbon dioxide emissions of ‘one kilogramme’ per one kilowatt hour of electricity used.
“This year, Earth Hour is asking everyone to ‘go beyond the hour’ and commit to an on-going personal action to benefit the environment. With COP 17 on the horizon, it is especially important for people in South Africa to make their voices heard and to go beyond the hour,” says WWF South Africa.
The WWF along with ‘Earth Hour’ ambassador Archbishop Emeritus Desmond Tutu are encouraging people to show their solidarity with citizens of the world alike by switching off their lights on March 26, 2011 at 8:30pm to 9:30pm.
No comments:
Post a Comment